It follows Malcolm Gladwell throughout his life and career, leading up to its creation. Blink does not, however, provide explicit instructions on how one might do so.īlink is set up as a memoir of sorts. Blink makes its readers aware of the Blink Phenomenon so they can harness this power to use Blink in their own lives. The Blink Phenomenon has been demonstrated through numerous experiments on subjects from college kids to chess masters and beyond, and Gladwell cites these experiments frequently throughout the book. These types of Blink both involve making snap judgments about people or situations, but they differ in terms of accuracy and cognition speed.
There are two types of Blink: Thin-slicing and The Warren Harding Error. Six factors need to be in place for blink thinking to take effect: urgency (do you have time?), clarity (is it obvious?), relationships (how is this person/thing connected with what I know?), emotions (are my feelings strong?), norms (is this normal?) Main Ideas From The Blink Book The same goes for art buyers who come to a quick decision on whether or not they like artwork and, based on that, how much to bid but only when given enough information about the price previously paid for similar work by other artists. The judge’s decision was more accurate when they decided in under ten seconds. This has been shown through various experiments with judges and art buyers: regardless of whether or not judges had time to deliberate (think) before deciding awards and whether the contestant was an established artist. In other words, we come to conclusions and make accurate decisions based on very little information, and it’s actually for the best! This book suggests that the less time we have to think – Blink – the better we make decisions.
Gladwell argues that Blink is not always an optimal way of thinking, but it’s simply how our brains work. The Blink phenomenon is a way of thinking that we all have where we make snap judgments about people or situations, which are often correct. Summary Of Blink: The Power of Thinking Without Thinking Should I Read The Complete Book, Blink?.Summary Of Blink: The Power of Thinking Without Thinking.
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